Rewrite The Future

If you haven’t already watched this TVC, you should watch it now. For two reasons; good and bad.

Good – Superb idea. Simple yet the filming, editing and special effects make the ad profoundly awesome. What was Nike trying to say? Every touch of the ball counts, and all the players create this image of themselves being broke and unknown to the world because of one mistake on the pitch; so they have the power to write their future, and that is equivalent to not screwing up.

Bad – Know all three players in the ad? There’s Mr. Oh-I’ve-Fallen-Again Ronaldo, Mr I-Fake-Dives Drogba and Mr I-Forgot-How-To-Score Rooney. Now let’s talk about this year’s 2010 Fifa World Cup. Portugal, Côte d’Ivoire and England have all been knocked out of the World Cup. Might I suggest using Messi, L.Fabiano and Robin van Persie the next time.